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UK Sports Retail

We are the UK’s leading sports retailer by revenue and operating profit.

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About Us

International Retail

Plans are in place to expand Sports Retail operations into all the major countries in the European Economic Area.

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Our Strategy

Premium Lifestyle

Key Premium Lifestyle entities include USC, Cruise, Van Mildert and

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Fashion and Lifestyle


Our portfolio includes a wide variety of world-famous sports, fashion and lifestyle brands.

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Our Brands


Our site offers c. 180,000 products, in 1,000 categories with over 1,000 brands.

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Our Store

The Group provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online.

Our UK store portfolio consists of approximately 440 stores. We also operate in 20 countries in Europe, including Belgium, Austria, Slovenia and France.

The Group has an extensive brand portfolio, comprising of internationally recognised sport, fashion and lifestyle brands including Dunlop, Slazenger, Everlast, Lonsdale and Karrimor

To see our latest Annual Report please click here.

Share Price

Sports Direct International Plc

LON: SPD - 25/07/20168:49 AM GMT+1

257.90 +0.30( +0.12)

Interview with Retail Week at the Leeds store, October 2015