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UK Sports Retail

We are the UK’s leading sports retailer by revenue and operating profit.

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About Us

International Retail

Our strategy is to be in all key European markets by 2018.

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Our Strategy

Premium Lifestyle

We have continued our expansion of the Premium Lifestyle division, having recently acquired The Flannels Group, Republic and Cruise.

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Fashion and Lifestyle


Our portfolio includes a wide variety of world-famous sports, fashion and lifestyle brands.

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Our Brands


Our site offers c. 180,000 products, in 1,000 categories with over 1,000 brands.

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Our Store

Sports Direct is the UK’s leading sports retailer by revenue and operating profit, with approximately 400 stores across the UK.

The Group provides an unrivalled range of products, offering exceptional quality and unbeatable value, from a wide variety of third-party and Group-owned brands, both in-store and online.

Sports Direct operates in 19 countries in Europe, including Belgium, Austria, Slovenia and France.

The Group has an extensive brand portfolio, comprising 28 internationally recognised sport, fashion and lifestyle brands including Dunlop, Slazenger, Everlast, Lonsdale and Karrimor

To see our latest Annual Report please click here.

Share Price

Sports Direct International Plc

LON: SPD - 08/10/20154:35 PM GMT+1