Founded in 1982, Sports Direct International plc is today the UK’s largest sporting goods retailer, and operates a diversified portfolio of sports, fitness, fashion and lifestyle fascias and brands.
The Group’s strategy is to offer an unrivalled range of high quality leading brands to our customers, and maximise the efficiency, capacity and effectiveness of our operations to deliver this experience.
The Group provides a full multi-channel retail approach across its fascias in the UK, and increasingly across its fascias in continental Europe. The Group also wholesales and licenses its Group Brands to partners in the UK, continental Europe, the Americas, and the Far East.
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