Sports Direct is the UK’s leading sports retailer by revenue and operating profit, and the owner of a significant number of internationally recognised sports and leisure brands.
As at 29 April 2012 our Group operated out of 395 stores in the United Kingdom (excluding Northern Ireland) mainly under the SPORTSDIRECT.com and Field & Trek fascias. During the year we acquired 67 stores in the Premium Lifestyle division. The Group’s UK stores (other than Field & Trek) supply a wide range of competitively priced sports and leisure equipment, clothing, footwear and accessories under a mix of brands. We stock third-party brands including adidas, Nike, Reebok and Puma. Group-owned brands include Dunlop, Slazenger and Lonsdale. We also sell licensed-in brands.
The Group operates in seven countries trading as Sports Direct. We also have joint ventures in Northern Ireland and the Republic of Ireland through a shareholding in Heatons. We own a 50.1% stake in the third largest retailer in Portugal, Sports Direct Portugal, which operates out of 13 stores.
The Group’s portfolio of sports and leisure brands includes Antigua, Campri, Carlton, Donnay, Golddigga, Nevica, No Fear, Sondico and USA Pro as well as the brands previously mentioned. The Group’s Retail division sells products under these Group brands in its stores, and the Brands division exploits the brands through its wholesale and licensing businesses.